1. SEARCHING FOR A BRIGHTER COMPLEXION:
Lots of things contribute to a dull, uneven, or hyper-pigmented complexion such as sun exposure, poor sleeping habits, smoking, and sometimes genetics. You do have some control in your hands, though. Vitamin C serums are great for brightening since the ingredient contains powerful antioxidants that fight and reverse damage from free radicals that wreck your skin cells.
2. TRYING TO GET A HEAD START ON YOUR ANTI-AGING GAME:
There is nothing wrong with being prepared. Therefore, keep in mind that the purpose of anti-aging products isn’t necessarily to turn back time, but rather to slow its effect on your skin. Why age prematurely if you don’t have to? We hope you are wearing sunscreen daily to prevent that, but otherwise another line of defense could be in your sleep. Nighttime serums are able to use stronger ingredients without the worry of interference from UV rays, plus they’re able to work on your skin while your body can focus on repairing itself as you sleep.
3. LONGING FOR A HYDRATED SKIN:
If you want hydrated skin, definitely go for anything with hyaluronic acid. This stuff basically helps your skin retain moisture by binding water molecules to it and not letting go. Your body naturally produces it to lubricate and cushion joints. It’s your first line of defense against moisture-loss in the body. What’s great about it is that it doesn’t feel like a heavy moisturizer, but it does the work of one.
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