Many reasons arise from deciding to buy a beauty product. It could be that we simply want the latest and greatest, or maybe our favorite Instagram influencer has recommended it. In all these, great joy is derived from knowing that the hard-earned cash spent on something, is making a difference in the world.
One would always consider the fact that the stressful everyday life and how much turmoil we see in the news, will make many of us feel the need to focus on the positive changes that we can make. To this effect, some beauty companies that have been working toward social change, have been recognized, be it a new initiative or an essential part of the brand mission for years. These are the five beauty companies that are committed to making a change;
1. The Body Shop: With the promise to be a force in global change by supporting local communities, protecting natural resources, and reducing its environmental footprint, this company has always been well known and respected for its ethical and sustainable values, taking on ground-breaking campaigns to fight issues like human trafficking and animal cruelty. It has committed to become the world’s most sustainable business with the #EnrichNotExploit campaign.
2. Creed: This is a beauty company that empowers a growing community of girls to love and express themselves. The brand has created a launch campaign asking every woman to hashtag #EmpoweredElegance, so as to support the Creed woman even more.
3. Givescent: The Elena Brower created Givescent is a fragrance line that uses essential oils and supports women’s charities worldwide. It ensures that part of the money from every purchase goes to either “Every Mother Counts”, a charity that aims at ending preventable deaths caused by pregnancy and childbirth, or “Women for Women International”, which supports female survivors of war.
4.Lush:This is one of the beauty companies that has launched its Charity Pot program in 2007. Since then, the company has made tangible donations to many grass-root charities around the world. All you have to do to participate is buy a jar of Charity Pot Body Lotion.
5.Vaseline: Vaseline partners with Direct Relief, a humanitarian non-profit organization that offers medical assistance. Vaseline’s Healing Project has worked to provide medical supplies and dermatological care to people in need around the world.
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